CRM & Martech Management
The platforms your marketing and sales run on, configured, connected, and kept healthy so your team works from clean, reliable data.
One connected stack, not a pile of tools.
Most teams don't have a tools problem. They have a connection problem. Data lives in silos, automations break quietly, and no one trusts the reports. Cedar & Sparrow gets in the weeds of Salesforce, HubSpot, Pardot, and whatever else you run, and turns it into a system that actually talks to itself.
Whether you're standing up a CRM for the first time, migrating off a tangle of spreadsheets, or maintaining a stack that's outgrown its setup, the studio makes it run.
- Clean, trustworthy data you can act on
- Automation that runs without babysitting
- Marketing and sales working from one source of truth
What a CRM & martech engagement includes
- CRM setup, migration & administration
- Marketing automation (Pardot, HubSpot, Marketo)
- Lead scoring, routing & lifecycle stages
- Integrations & data hygiene across your stack
Getting your stack in order.
Audit
A map of your tools, data, and where things break down.
Configure
Platforms, automations, and integrations, set up properly.
Connect
Your systems synced around one source of truth.
Maintain
Data kept clean and automation kept running.
Ready to make your stack work?
Turn a tangle of tools into a system you can trust.